Discovering new ways to target doctors
The new legislation for pharma companies brought a new challenge: reaching doctors and leaving behind the old impact models. Afterwards, we aimed to provide doctors with a truly impactful offering while also promoting positive brand impressions.
Screens of the severall projects created to test new value propositions and content strategy.
Tasks
We created a model through multiple iterations, and once we confirmed the model could scale, we transferred its operations to the company.
To build this model we used Agile and Lean Startup methodologies working in sprints to implement and test activities, measure the results, and decide what to continue or change based on KPIs.
Online validation
Test offering
Test different acquisition channels
Constant updates on the platform
Outcomes
This project is currently under development, and one of them, Kompass, has already been scaled up.