Discovering new coffee bean appliances
Lavazza wanted to simultaneously test two distinct ideas for new coffee bean appliances: one home solution and one for supermarkets. Both should have the maintenance of the beans’ quality at their core and should provide a lock-in model.
The test was performed in Germany, Italy, and France to identify consumer preferences.
Tasks
The goal was to understand the level of interest of these offerings and determine what should the final solution include (or not) to fit the needs of consumers in the selected markets.
Product sketches
Online test
Value proposition validation
Price sensitivity validation
UX & UI
Development and piloting of functioning prototypes
Outcomes
We are currently finalizing the first version of the prototype to start concierge tests.
The project was done in partnership with Protofy.
