Mineral water appliance that reduces plastic packaging
An online validation and product soft-launch to 100 families in Paris and London to support the business model and scaling up.
Screen of the web used for the online validation test.
Tasks
Product direction & storytelling
Online test
Packaging design
Value proposition
Outcomes
The first round of tests was a success, we were able to validate the new product idea and move to a second stage of validation regarding packaging materials.
Apart from the digital materials, we were also responsible for the packaging design of the new products.